Jan 032016

According to the Guardian you could have purchased 200g of smoked Scottish salmon in Lidl at Christmas for £2.65. Today, direct from the Inverawe smokehouse, 200g will cost you £12.75. Quite a saving, but the Lidl Salmon is not from Inverawe.

Scottish salmon, processed, but of course, in Poland. It has not come back from its holiday refreshed. The texture is greasy and gelatinous and its ineffectual smoke is one-dimensional. You might be able to use it as an ingredient in, say, a quiche, but served on its own it would be badly exposed.


Clever marketing. Use the best bits of the product (Scotland) and leave out the worst. A lot fewer people would probably buy a pack of “Polish processed Scottish smoked Salmon“. Apart from the insanity, are you thinking about your carbon footprint here? No.

The distance form Inverawe to me is about 440 miles. The distance to me from Inverawe via a town in Poland near the German border (Szczecin) is 2,264 miles.

Wouldn’t touch it with a barge pole. Sadly lots of people do.

In another Guardian article for Christmas 2015 they taste-test a number of smoked salmon offerings. The results, best to worst are:

  1. Waitrose Christmas spice smoked salmon. 6.5/10 (£7.98 for 200g)
  2. M&S whisky gold smoked Scottish salmon. 6/10 (£9 for 200g)
  3. Sainsbury’s taste the difference oak-smopked salmon. 5/10 (£5.83 for 200g equivalent)
  4. Lidl deluxe oak and applewood (£4.49 for 200g)
  5. Ocado. 4/10 (£10.67 for 200g equivalent)
  6. Aldi honey and mara seaweed smoked. 3/10 (£4.98 for 200g)
  7. Morrison’s signature smoked black pepper. 2/10 (£5 for 200g equivalent)
  8. TESCO finest. 2/10 (£8 for 200g)
  9. ASDA extra special maple smoked. 1/10 (£4.67 for 200g equivalent)

What is interesting is that ASDA is cheaper then Aldi and not significantly much expensive than Lidl.

 Posted by at 10:58 am